Bespoke bicycles
handmade in Bristol

Bespoke bicycles handmade in Bristol


All Rusby frames are hand built by me, Jake Rusby, using a mixture of simple hand tools, state of the art jigs and workhorse machinery. Every frame that I make is different; each one is tailored to the rider and has its own detailing that lends it a classy and often understated aesthetic. A huge amount of care goes into every stage of the process to ensure that the finish is immaculate and that the frame will endure many happy years of riding. The design, building and spray painting of the frames is all done in-house. I also work closely with a hugely experienced mechanic and wheelbuilder to turn frames into complete, dream bicycles.


I initially trained and worked as a fine art sculptor but, in 2011, decided to channel my creativity into bicycle frame building. This combined my love of bikes and cycling with my passion for making. I learnt the craft from several framebuilders working in the UK, before officially opening for business at the Bespoked Handmade Bike Show in 2013.


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I build using steel, sourced from Reynolds in the UK or Columbus in Italy. Both manufacturers produce incredibly strong and very lightweight tubing. This means that it is possible to build a frame that is comparable in weight to titanium and has the forgiving feel and longevity of a steel frame. I select the type and diameters of tubing based on the size, weight, budget and riding style of a customer, as well as on aesthetic considerations.


Reynolds and Columbus also produce stainless steel tubesets (953/931 and Xcr respectively), which have the obvious advantage of being corrosion resistant but they are also their strongest alloys of steel. As a result, the wall thickness of these tubes can be made amazingly thin (down to 0.3mm thick) and the tubes correspondingly light. The tubes can be painted or left raw as either a ‘brushed’ finish or polished to mirror finish.


I braze together the tubes (rather than weld) using bronze or silver alloys. This allows me to use lugs for traditional-looking frames or filed-down fillet-brazed joints to create beautifully smooth transitions between the tubes. I often use a combination of the two to give the frame an elegant mix of the modern and the classic.