Bespoke bicycles
handmade in Bristol

Bespoke bicycles handmade in Bristol


Here are some of the Rusby cycles currently in existence. Every one is the result of a close collaboration with the customer, high-end materials and hours of meticulous work. They are all totally unique, flawlessly finished and full of little details, which you can see by flicking through the slideshows below. You can also see more up-to-date photos of bikes I’m working on on Instagram.

Anthony’s fixed commuter

Anthony wanted a very special fixed gear bike, given the amount of time he spends riding fixed for commuting and training through the winter for ironman events. The custom made bullhorn bars replicate his normal position on his road bike and also allowed for the discreet placement of a bell, vital for negotiating London’s streets. Mudguards were also a must and so we went for Swarf Cycles’ excellent carbon fibre ones, neatly mounted directly to the seatstays (rather than a bridge). The Xcr stainless steel of the frame is revealed through lines along the top tube and the rear triangle, which is striped in brushed and then mirror-finish metal.

Pete’s All-road bike

This bike was designed with the Transcontinental Race 2017 in mind but can take on just about any road surface or gravel track. It is comfortable but responsive and has clearance for large tyres and mudguards, thanks to the Enve Gravel fork and elegant s-bend chainstays. The idea was to keep the look of bike as clean as possible so we went for an integrated seatpost and custom made wedge seatpost. This allowed for some neat solutions to route the hydraulic brake hose through the whole frame and hide away the di2 junction box under the saddle. The frame is built from stainless steel tubing which is visible through stripes along the top tube, the logo and the rear triangle. Finished with Enve, Chris King, Owen carbon rims, Ultegra di2 components and the beautiful Fabric ALM saddle; it looks slick and rides like a dream.

Petri’s Di2 Summer Super Commuter

Petri lives near the Arctic Circle in Finland and so commuting by bike year round is not so practical. This meant we could forget about mudguards and, thanks to the electronic shifters and internal routing, could produce a bike with very clean lines. Petri had lots of ideas about how he wanted the bike to look so we had fun designing the bike together. The integrated seatpost and custom-made chromed handlebars make the bike very much tailored to Petri. The 11-speed Di2 Alfine hub and belt drive require almost no maintenance and make for an extremely fun ride.

Andrew’s Audax Gravel Bike

Built primarily for Andrew’s staple audax rides, this bike will be just at home off-road on gravel tracks. The 35c tyres, rack mounts, Son dynamo hub, full mudguards and excellent range of gears offered by the Potenza groupset, make this bike ideal for very long days in the saddle. With the mudguards removed there is ample room for a 700 x 42c tyre to take on some different terrain. Andrew didn’t want this bike to be too loud, so we worked in some subtle detailing, using the stainless Xcr tubing showing through the paint.

Jake’s all-day road bike

This is a bike I built for myself, mostly from the lightest Reynolds 953 tubing. Paired with an Enve 2.0 fork, this frameset feels incredibly quick and is a lot of fun to ride. I wanted the contrast of a single colour with areas of intense detail in the paint. All the dots are sprayed on using vinyl stencils, which were positioned and then meticulously weeded out by hand. The integrated seatpost bolt is another nice feature; tricky to construct but it makes this joint look beautifully simple.