Bespoke bicycles
handmade in Bristol

Bespoke bicycles handmade in Bristol


Here are some of the Rusby cycles currently in existence. Every one is the result of a close collaboration with the customer, high-end materials and hours of meticulous work. They are all totally unique, flawlessly finished and full of little details, which you can see by flicking through the slideshows below. You can also see more up-to-date photos of bikes I’m working on on Instagram.

Mark’s Bi-lam road bike

Mark wanted a comfortable road bike with a bit of flair for long weekend rides out of London. The frame is built from Reynolds 853 and polished Columbus Xcr joined using a combination of traditional and contemporary techniques. The bi-laminate head tube gives the look of a lugged frame but incorporates the smooth curves of fillet-brazed joints. The lines down the back of the seat tube are an abstracted barcode representing a date that has special significance for Mark.

Sam’s traditional 853 single speed

This project was inspired by old-school time trial bikes. Rather than pick up a vintage frame, Sam wanted something that would ride like a modern road bike, fit him perfectly and contain lots of personalised details you wouldn’t normally find. A clean look to the bike was also key so the lugs were kept simple but elegant and the custom-made handlebars and frame have internal routing to minimise fuss. The bike is beautifully finished with parts by Campagnolo Record, Brooks, Ambrosio and Portland Design Works.

Tom’s 853 speed machine

Tom used to do time trials on his carbon bike but wanted something with more comfort and a lot more personality. We went through a number of different designs with the paint before settling on the polka-dotted rear triangle, which provides a nice contrast to simplicity of the rest of the bike and the mean-looking aero handlebars and Zipp 404 wheels.

James’ Di2 Stainless Road Disc bike

James wanted go all out on this custom project and create something that was fast, responsive and ultra-modern. The electronic shifting and hydraulic disc brakes give superb control as do the stiff oversize Columbus Xcr tubing, 44mm stainless head tube and ENVE fork. The polished stainless tubing glistens through the paintwork in stripes, revealed to you as you move round the bike.

Paul’s di2 Road Disc Bike

Paul wanted a bike for fast, hard weekend rides and the occasional trip to the mountains. During the discussions about the project, the build escalated to become this all-out future-proof road machine, equipped with Dura Ace di2 groupset, hydraulic disc brakes and ENVE fork.